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Spring Creek Group Joins Mediabrands
Spring Creek Group was founded more than five years ago, during the emergence of social media in the form we now experience today. We have evolved and expanded our services for clients as content and...
View ArticleSocial Media by the Numbers: Jan 30 - Feb 10
They say (and by they, I mean the Illuminati) that a picture is worth a thousand words. But did you know that a number is worth like six pictures? That being said, please enjoy this 84,000 word blog...
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Socializing Higher Ed
More American colleges and universities are using social media than ever before. According to a 2011 study out of Dartmouth[1], only 61% respondents in 2007-2008 used any form of social media. This...
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POV: Twitter Hashtags
A guide to using Twitter hashtags and understanding both brand implications and best practices.Library Doc: pov_twitter_hashtags.pdf
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POV: Twitter Brand Pages
Introduction to Twitter's December 2011 announcement launching brand pages including an overview of the offering and implications for marketers and brands.Library Doc: pov_twitterbrandpages_12.8.2011.pdf
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Careful with that Banhammer: Moderation and Community Management Tips
While content is definitely king, comments are currency in the online world where your contributions and the way you react to those of others are counted not only in your post ranking and comment...
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Straight from the Source: A Look at the Changing World of Social from a...
Alanna Tattersall is an Intern/Community Manager at Spring Creek UK. We asked her to give her candid opinions on social as she and her friends see it and to give us an inside look at how people her age...
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Why Twitter's Tailored Audiences Are the Key to Mobile Advertising
We’ve all seen the numbers about mobile usage keep going up and to the right for some time now, but for many brands, their ability to make meaningful connections with people who have interacted with...
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Location: The Last Piece of Twitter's Success Puzzle
Twitter has been eating Facebook's lunch recently - and I'm loving it. They're moving quicker and breaking more things than the Facebook crew... and those things they're breaking are barriers and ad...
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Twitter Earnings Report: A Look at the Numbers Behind the Social Network
Twitter's earnings report actually sent the stocks tumbling a bit, but not because they didn't meet revenue goals - it was the drop in growth percentage that caused a mini-panic. Aside from that,...
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